Beyond The Visit: Maximizing Patient Lifetime Value in 2025
A satisfied patient isn’t just the end of a successful treatment — they’re the beginning of your most effective marketing strategy. Sam Peek and Audrey Neff walk you through the full patient journey — from initial consult to long-term brand ambassador. See how to capture authentic proof through before-and-afters, reviews, videos, patient stories, and how to turn that content into compelling social media, website features, and conversion-driving campaigns. You’ll walk away with actionable tactics to strengthen your brand, boost retention, and generate new leads — all from your most valuable patients.
Key Takeaways:
- How satisfied patients drive referrals, retention, and online visibility
- How to capture impactful Before & Afters (and how to use them effectively)
- Crafting patient stories and testimonials that connect and convert
- Turning reviews into organic SEO and social proof across digital channels
- Encouraging video testimonials and social-friendly patient content
- Building a system to consistently source and share patient-generated content
- Where marketing, CRM, and EMR workflows intersect to enhance the patient journey
- Demo of RxPhoto
- Q&A session with attendees
Meet Your Speakers
Audrey Neff, Senior Director Marketing Strategy
Audrey Neff currently serves as the Senior Director of Marketing Strategy for PatientNow, which provides practice management solutions for more than 5,000 aesthetic businesses worldwide. Audrey brings a decade of experience in the medical aesthetics & wellness fields, with a strong passion for helping practices achieve maximum success in their business. She is an international speaker, award-winning peer-reviewed author, host of the True to Form podcast, frequent industry contributor to market research, and has personally been invited to lecture for some of the largest aesthetic brands worldwide, including Obagi Medical, Sinclair, and Merz Aesthetics.
Sam Peek, CEO, Incredible Marketing
Sam Peek is the founder and CEO of Incredible Marketing, a global digital marketing agency specializing in the Aesthetics Industry. With a blend of legal and marketing expertise, Sam has led the agency to serve over 1,500 practices in 22 countries. A published author and consultant, he has spoken at 250+ conferences on digital marketing, patient privacy, and emerging tech. Renowned as a thought leader, Sam is known for advancing healthcare digital marketing through innovation and education.
