The Importance of a Before and After Gallery

Over the past several months, RxPhoto has surveyed more than 1,000 consumers researching cosmetic procedures to better understand the value of a practice’s before and after gallery on a website. Please see the results below and also check out the 11 Rules to a Before and After Gallery that Converts Visitors to PatientsView full size infographic here.


A whopping 91.3% of cosmetic consumers will research at least 2 cosmetic practice websites and a quarter of all respondents will research more than 10. An overwhelming majority, 74.8%, will not consider a practice without a before and after gallery. The largest percentage of respondents will first visit the website’s gallery. These insights present a huge opportunity for aesthetic practices to convert more website visitors to appointments by having easy to find and professional before and after galleries. See 11 Rules to make your before and after gallery convert prospects to patients.

Win a chance for a FREE iPad Mini

Are you a physician, nurse, esthetician or clinician in the aesthetics field? We want to hear from you. Take the survey on how your practice currently manages before and after photos.


Avg time of completion: under 2 minutes

Founded in 2011, RxPhoto is revolutionizing medical photography for aesthetic practices. RxPhoto streamlines the process of capturing high-quality and consistent before and after photos by turning an iPhone/iPad into a clinical photography system. With RxPhoto’s tools, a practice can use their consented patients’ before and after photos to help market and illustrate services, manage expectations and convert more consultations to procedures. For more information, please visit

Are you struggling to take high-quality and consistent before and after photos?

Check out our whitepaper on

Mastering Clinical Photography

Emily Alten
Writing enthusiast and biology nerd, Emily specializes in educational healthcare and medicine content. She is a Magna Cum Laude graduate from Columbia University with a degree in biological sciences/pre-medical studies.

Medical Photography Equipment - are you paying too much?

How much should you spend on medical photography equipment?Without a doubt, your office needs to take photos of your patients on a daily basis. Whether you’re building a before and…

4 ways to Improve Your Patient Experience in the Waiting Room

Ever wonder why you call your clients “patients”? Turns out, the etymology of the word stems from a Latin word that means “enduring, or suffering, without complaint”. And this quiet…

Keep Your MedSpa HIPAA Compliant With These 5 Tips On Managing Patient Photos

Before and after photos, as well as photos used to document patient procedures are considered PHI (Protected Health Information) by HIPAA, regardless of whether or not clients are using health…