Instagram Secrets for 2025: How to Boost Your Brand & Skyrocket Practice Growth
In today’s digital world, Instagram is more than just a social platform — it’s a powerful tool to attract, convert, and retain patients. This webinar will uncover the latest strategies to elevate your brand, create scroll-stopping content, and turn followers into loyal clients. Learn how to leverage Instagram’s newest features, build a personal or business brand the right way, and craft a content strategy that drives real growth. Attendees walk away with actionable insights to make Instagram work for your aesthetic or wellness practice in 2025.
Don’t miss this opportunity to learn how to:
- Develop a social strategy that is aligned with your brand & business goals
- Unpack what type of posts/content performs the best in elective medicine
- How to position yourself as an authority online in aesthetics or wellness
- Who should manage your practice's Instagram efforts?
- Top tools and apps to use to assist with content creation
- How to leverage before & after photos effectively on social media
- RxPhoto demo
- Q&A session with attendees
Meet Your Speakers
Audrey Neff, Senior Director Marketing Strategy
Audrey Neff currently serves as the Senior Director of Marketing Strategy for PatientNow, which provides practice management solutions for more than 5,000 aesthetic businesses worldwide. Audrey brings a decade of experience in the medical aesthetics & wellness fields, with a strong passion for helping practices achieve maximum success in their business. She is an international speaker, award-winning peer-reviewed author, host of the True to Form podcast, frequent industry contributor to market research, and has personally been invited to lecture for some of the largest aesthetic brands worldwide, including Obagi Medical, Sinclair, and Merz Aesthetics.
Travis Mydlo, Senior Solutions Architect
Travis Mydlo is a seasoned professional with a decade of experience in the medical aesthetic and wellness business field, specializing in solution architecture and business development. Currently serving as a Senior Solutions Architect at PatientNow, a leader in practice management solutions for aesthetic medical practices, Travis has played a pivotal role in designing and implementing innovative solutions that enhance operational efficiency and patient engagement. He is a 2x winner of the PatientNow Sales Champions Club and a 2x PatientNow Cornerstone Award winner, recognizing his exceptional contributions and achievements within the company.
