Thursday, December 19 @ 3:00pm EST
Suneva Medical Practice Development Webinar Series: Powerful Strategies for Increasing Retail Skincare Sales & Revenue Per Appointment
According to AmSpa’s most recent state of the industry report, the average per-visit spend is only $527, representing a valuable revenue opportunity for aesthetic practices. Additionally, at least 15-20 percent of non-surgical gross revenue should be driven by retail, as it directly impacts your bottom line. In this course, we discuss powerful tactics to implement in your practice to improve retail skincare sales and revenue per appointment.
Learning Objectives:
- Identify the revenue & retention opportunity retail skincare can bring to your practice
- Learn how to effectively “sell” skincare during the consultation and/or during appointments
- How to incorporate retail into your social media, marketing, and in-practice marketing tactics to optimize success
- How to leverage B&A’s for increasing retail adoption & revenue per patient
- Review pros & cons of offering private label skincare vs. brand name lines
- Strategies for creating value “add-ons” to existing treatment appointments
- How to leverage technology to streamline these initiatives
Meet Your Speaker
Audrey Neff currently serves as the Senior Director of Marketing Strategy for PatientNow, which provides practice management solutions for more than 5,000 aesthetic businesses worldwide. Audrey brings more than a decade of experience in sales and marketing, nine years of which have been in the medical aesthetics field. She is an award-winning peer-reviewed author, an international speaker, host of the True to Form Podcast, and has held faculty positions for 27+ medical associations and conferences across the globe.
