Mastering the Patient Journey: Strategies to Elevate Every Step of the Aesthetic Experience
In today’s competitive aesthetic landscape, delivering great results is no longer enough — mastering the entire patient journey is what sets thriving medical spas apart. From the first digital impression to post-treatment loyalty, every touchpoint plays a critical role in patient conversion, satisfaction, and long-term retention.
Take a look at this high-impact webinar designed exclusively for medical spa owners looking to elevate their practice by optimizing each phase of the patient experience. You’ll uncover proven strategies to turn inquiries into loyal advocates, create a seamless patient journey, and drive sustainable growth through elevated service and operational excellence.
Whether you're looking to tighten your intake process, improve consultation conversion, or build lasting patient loyalty, this session delivers actionable insights to enhance both revenue and reputation.
Learning Objectives:
- Map & Optimize the Aesthetic Patient Journey – Learn how to identify and improve key stages of the patient lifecycle
- Elevate the Consultation Experience – Discover techniques to build trust, communicate value, and increase treatment plan acceptance
- Create a Cohesive, Branded Experience – Understand how to align your team, environment, and communications to reflect a high-end, consistent patient experience
- Drive Post-Treatment Retention – Implement strategies to extend the journey beyond the visit and turn satisfied patients into enthusiastic brand advocates
- Demo of RxPhoto
- Q&A session with attendees
Meet Your Speakers
Audrey Neff, Senior Director Marketing Strategy
Audrey Neff currently serves as the Senior Director of Marketing Strategy for PatientNow, which provides practice management solutions for more than 5,000 aesthetic businesses worldwide. Audrey brings a decade of experience in the medical aesthetics & wellness fields, with a strong passion for helping practices achieve maximum success in their business. She is an international speaker, award-winning peer-reviewed author, host of the True to Form podcast, frequent industry contributor to market research, and has personally been invited to lecture for some of the largest aesthetic brands worldwide, including Obagi Medical, Sinclair, and Merz Aesthetics.
Travis Mydlo, Senior Solutions Architect
Travis Mydlo is a seasoned professional with a decade of experience in the medical aesthetic and wellness business field, specializing in solution architecture and business development. Currently serving as a Senior Solutions Architect at PatientNow, a leader in practice management solutions for aesthetic medical practices, Travis has played a pivotal role in designing and implementing innovative solutions that enhance operational efficiency and patient engagement. He is a 2x winner of the PatientNow Sales Champions Club and a 2x PatientNow Cornerstone Award winner, recognizing his exceptional contributions and achievements within the company.
